Instructor-led technical sales training that helps presales, Sales Engineering and sales teams improve discovery, technical qualification, solution positioning, competitive selling, demos, PoCs and executive communication.
Delivered as a two-day engagement for cohorts of up to 12 participants, with the curriculum tailored to your sales motion after a training-needs assessment.
The programme is built around the skills technical sellers actually use across the sales cycle, from first conversation to technical close.
Improve technical discovery, qualification and deal strategy so teams identify customer requirements earlier and focus technical effort on the right opportunities.
Strengthen solution positioning, competitive differentiation, demos, PoCs, objection handling and executive communication across complex B2B sales cycles.
Tailored instructor-led sessions with practical exercises, real-world technical sales scenarios, training materials and actionable follow-up recommendations.
Teams that qualify, position, demonstrate and technically win complex B2B opportunities — and want to do it more consistently across the whole group rather than relying on the few people who are already good at it.
The engagement begins here, so the curriculum can be aligned with your team's experience, sales motion, customer profile and priorities.
Drawn from the areas below — not all sixteen in two days, but the ones the assessment showed matter to you.
Structured instruction combined with practical exercises, scenarios and workshops based on real technical-sales situations.
Recommended next actions, plus an optional leadership debrief covering capability gaps and improvement opportunities.
The tailored curriculum draws from the areas below. Which of them a cohort covers, and in how much depth, comes out of the needs assessment.
Unless explicitly included in the agreed private offer, this service does not cover:
The service can be delivered independently of the WinIQ AI platform, and is suitable for organisations looking to improve the consistency, effectiveness and scalability of their technical sales organisation. It is not a product rollout with training attached, and buying it is not a step towards buying software.
Complex deals are won on trust and relationships, and no two days of instruction changes that. What training changes is preparation: whether a team asks the right questions early, whether a demo is built for the audience in the room, whether a PoC has success criteria before it starts.
So this page quotes no win-rate figures. We have not measured a win-rate effect for this programme, and a number we could not stand behind would be worth less to you than the curriculum above.
Tell us the size of the team, the sales motion and what is going wrong today. The needs assessment starts from there.